Glossary
Sync Licensing
Sync licensing is the legal agreement that allows a music recording to be used in visual media — film, TV shows, commercials, video games, and YouTube videos — in exchange for an upfront sync fee and ongoing royalties.
Definition
A sync license (synchronization license) grants permission to 'synchronize' a piece of music with visual content. When a Netflix show uses your song, they pay for a sync license for the master recording (your rights) and a sync license for the composition (the songwriter's rights).
Sync fees vary enormously — from $50 for a small YouTube use to $500,000+ for a major film trailer. Independent artists can license their music through sync licensing agencies, music libraries, or direct pitching to music supervisors.
Why it matters
A single sync placement can generate more revenue than a year of streaming. A song placed in a popular TV show also drives discovery — viewers search for songs they hear. Sync is one of the most lucrative income streams for independent artists who own their masters.
How Lynkify uses this
When a sync placement drives new fans to search for your music, a Lynkify smart link ensures those fans can find you on every platform and optionally join your fan list.
Frequently asked questions
- How do I get my music synced to TV or film?
- Options include: signing with a sync licensing agency (like Musicbed or Artlist), submitting to music libraries (like Pond5 or Epidemic Sound), or pitching directly to music supervisors. ISRC codes, master ownership clarity, and high-quality productions are prerequisites.