Glossary
Audience Segmentation
Audience segmentation is the practice of dividing your fan list into groups based on shared characteristics — location, how they found you, what content they engaged with — so you can send more relevant communications to each group.
Definition
Rather than sending every email to every fan, audience segmentation lets you tailor messages. Fans who found you through a specific release get different emails than fans who came through your podcast. Fans in New York get tour announcements for New York shows. Fans who never open emails get re-engagement campaigns.
Basic segmentation uses attributes like location, source (which link or page brought them in), and join date. Advanced segmentation incorporates behavior — whether a fan opened your last five emails, clicked through to a platform, or purchased something.
Why it matters
Targeted emails consistently outperform broadcast emails. A tour announcement sent only to fans in a specific city gets higher open and click rates than the same announcement sent to your entire list. Higher engagement rates also protect email deliverability, which affects whether your emails land in inboxes or spam folders.
How Lynkify uses this
Lynkify Fan CRM tags every subscriber with their source (which link or page they came from), location, and verification status. Artist plan users can filter by source. Label plan users get advanced segmentation with location, behavior, and cross-workspace analytics.
Frequently asked questions
- How do I segment my fan list as a new artist?
- Start with source segmentation — tag fans by which smart link or bio page they came from. If you have fans from different releases, you can communicate with each group about the music they care about. Location segmentation is valuable once you start touring.