Glossary
Bounce Rate
In music marketing, bounce rate refers to two things: the percentage of smart link visitors who leave without clicking through to a platform, and the percentage of emails that fail to deliver because the address is invalid.
Definition
Page bounce rate: when someone lands on your smart link or bio page and leaves without clicking anything, that is a bounce. High page bounce rates (above 40-50%) may indicate the page design is not converting, the audience targeting is off, or the content is not matching fan expectations from the link they clicked.
Email bounce rate: when an email sent to a fan address fails to deliver, that is an email bounce. Hard bounces (permanent failures — address does not exist) must be removed from your list immediately. Soft bounces (temporary failures — inbox full, server timeout) can be retried. Most email providers remove persistent soft bounces automatically.
Why it matters
High email bounce rates damage your sender reputation and eventually cause your emails to be filtered to spam for all subscribers — including engaged fans with valid addresses. Keeping your bounce rate below 2% is the standard target for healthy email deliverability.
How Lynkify uses this
Lynkify Analytics shows page-level engagement data that helps identify high-bounce smart links. Lynkify's verified fan capture (double opt-in) prevents invalid addresses from entering your Fan CRM, which directly reduces email bounce rates when you export to your ESP.
Frequently asked questions
- What is a good bounce rate for a music smart link?
- A page bounce rate below 30% (70%+ click-through to a platform) is healthy for a well-promoted smart link. Higher bounce rates often indicate the page is loading too slowly, the release is not what the audience expected, or the promotion targeted the wrong audience.