Glossary
Electronic Press Kit
An electronic press kit (EPK) is a digital document or page that gives music industry professionals — press, promoters, booking agents, and labels — all the information they need about an artist in one place.
Definition
An EPK is the digital version of the traditional press kit physical folder. It typically contains: artist bio, high-resolution press photos, music samples or streaming links, notable press quotes, social stats and streaming numbers, tour history, rider information, and contact details.
EPKs are used when pitching to booking agents, venues, festivals, music blogs, radio stations, and labels. They are not designed for fans — they are designed for professionals who need to quickly evaluate an artist's career stage, sound, and market position.
Why it matters
A professional EPK signals that an artist takes their career seriously. Booking agents and press contacts receive hundreds of inquiries; a clean, well-organized EPK with current stats and embeddable music samples makes it easy to say yes.
How Lynkify uses this
A Lynkify bio page can function as a simplified EPK — with your latest release, bio, social links, and analytics stats included. For a more comprehensive EPK, your Lynkify analytics data (smart link click counts, fan capture numbers) provides quantifiable audience metrics to include in press materials.
Frequently asked questions
- What should be in a music EPK?
- Essential EPK elements: short artist bio (100-200 words), high-res press photos (at least 3), 2-3 music samples (streaming links), notable press quotes if available, streaming stats (Spotify monthly listeners, YouTube views), social following, contact info, and an inquiry email. Keep it skimmable and link-rich.