Glossary
Email Deliverability
Email deliverability is the rate at which emails sent to a fan list actually reach subscribers' inboxes rather than spam or junk folders.
Definition
Email deliverability is affected by: sender reputation (your sending domain's history), list quality (how many addresses are valid and engaged), bounce rate (how many emails fail to deliver), spam complaint rate (how often recipients mark you as spam), and content quality (links, images, and text patterns that trigger spam filters).
A fan email list with 5,000 contacts but 40% inactive or invalid addresses will damage your deliverability. Over time, high bounce and complaint rates cause email service providers to filter your messages into spam — which means even engaged fans stop seeing them.
Why it matters
A fan list is only as valuable as the emails that reach inboxes. If your deliverability is poor, a 5,000-person list might effectively reach only 2,000 fans. Double opt-in verification, regular list cleaning, and consistent sending are the foundations of good deliverability.
How Lynkify uses this
Lynkify's verified email capture (double opt-in) on Artist and Label plans significantly improves deliverability by ensuring only fans who confirm their email address enter your list. Verified lists have lower bounce rates and higher engagement, which protects your sender reputation.
Frequently asked questions
- How do I improve my email deliverability as an artist?
- Use double opt-in (verified capture) to ensure emails are valid. Send consistently rather than in long gaps. Remove inactive subscribers every 6-12 months. Use a reputable email service provider like Mailchimp or Klaviyo. Avoid using spam trigger words in subject lines.