Glossary
Playlist Pitching
Playlist pitching is the process of submitting unreleased or newly released music to editorial playlist curators at Spotify, Apple Music, and other platforms, or to independent playlist curators, in hopes of getting the track added to a playlist.
Definition
There are two distinct types of playlist pitching: editorial pitching (directly to platform curators at Spotify, Apple Music, Amazon Music) and third-party pitching (to independent curators on platforms like SubmitHub, Groover, or via direct outreach).
Spotify allows artists to pitch unreleased music through Spotify for Artists up to seven days before release. Apple Music has a similar submission process. These pitches are reviewed by human editors at each platform. Being added to an algorithmic or editorial playlist can expose your music to millions of listeners.
Independent curator playlists have smaller audiences but higher acceptance rates. Services like SubmitHub allow artists to submit to hundreds of playlist curators simultaneously. Groover connects artists with both playlist curators and music journalists.
Why it matters
A placement on a major Spotify editorial playlist like New Music Friday can generate millions of streams and thousands of new followers in days. Even smaller playlist placements create sustained streaming volume and improve algorithmic recommendation odds.
How Lynkify uses this
After a playlist placement drives traffic to your music, a Lynkify smart link ensures those new fans can find you everywhere — and a bio page with email capture turns that discovery moment into a long-term fan relationship.
Frequently asked questions
- When should I pitch to Spotify editorial playlists?
- Pitch to Spotify editorial playlists between 7 and 28 days before your release date through Spotify for Artists. Pitching after release is not possible for editorial consideration, though you can still reach independent curators post-release.