How to Set Up Fan Email Capture on Your Smart Links

Fan email capture transforms a smart link from a routing tool into an audience-building machine. When a fan visits your smart link and signs up for your list, they become a contact you own and can reach directly — independent of any streaming platform's algorithm.

1. Enable fan capture on your release link

In your Lynkify release link settings, find the Fan Capture section. You can choose between optional capture (shown to fans after they select a streaming platform) or gated capture (fans provide an email before accessing streaming links). Optional capture has lower conversion rates (5-10%) but does not reduce streaming click-throughs. Gated capture converts 15-30% of visitors but may reduce platform clicks slightly. Test both on different releases to see what works best for your audience.

2. Write a specific capture prompt

Replace generic 'join my mailing list' language with specific, benefit-driven prompts. 'Get early access to my next release,' 'Receive my unreleased demos,' or 'Join to get my free stems pack' consistently outperform generic asks. The more specific and immediately valuable your offer, the higher your capture rate.

3. Add capture to your bio page

Your bio page is your highest-traffic permanent page. Place an email capture block near the top — after your featured release but before your streaming platform links. Bio page capture converts at higher rates than smart link capture because fans who land on your bio page are often already engaged. They came specifically to learn about you.

4. Use verified capture for higher list quality

On Lynkify Artist and Label plans, enable verified capture (double opt-in). Fans who sign up receive a confirmation email and only join your list after confirming. This reduces your list growth rate by 20-30% but dramatically improves list quality — verified fans have lower bounce rates, higher open rates, and better email deliverability for your whole list.

5. Connect your captures to your email platform

Fans captured by Lynkify are stored in your Fan CRM. On the Artist plan, connect your Lynkify workspace to Mailchimp, Kit, Klaviyo, or Brevo so new captures sync automatically. Set up a welcome email automation in your email platform that fires immediately when a new fan is added — this is the most important email you will ever send because it reaches fans at peak interest.