Resources tagged
Audience Ownership
Guides, blog posts, and help articles about audience ownership.
19 articles
- Email Marketing
Email Lists for Musicians: Why You Need One and How to Start Today
Email is older than streaming, older than social media, and older than smart phones. It is also the highest-performing marketing channel most musicians never build. Here is why and how.
June 27, 2026
- Audience Ownership
Why Your Spotify Followers Are Not Your Fans (And What To Do About It)
50,000 Spotify followers sounds impressive. But Spotify owns that data — not you. Here is why the distinction matters and what artists who get it right are doing differently.
June 27, 2026
- Audience Ownership
Spotify Followers vs Fan Ownership: What the Numbers Actually Mean
An artist with 10,000 Spotify followers and zero email subscribers reaches fewer fans than an artist with 500 email subscribers and no Spotify presence. Here is the math.
June 27, 2026
- Email Marketing
Why Email Lists Still Matter for Musicians in 2026
Email is not new, not exciting, and not trending. It is also the highest-ROI marketing channel most independent artists consistently underuse.
June 27, 2026
- Music Industry
What Songwhip's Shutdown Taught Every Music Artist About Platform Risk
When Songwhip went dark, millions of smart links stopped working overnight. The lesson is not about Songwhip specifically — it is about what happens when you build on platforms with no business model.
June 27, 2026
- Audience Ownership
Why Independent Artists Need to Own Their Audience
Spotify followers, Instagram fans, and TikTok views feel like an audience. They are not. Here is why the distinction matters and what every independent artist should do about it.
June 27, 2026
- Audience Ownership
How to Build an Artist Email List From Scratch
Spotify followers disappear when the algorithm changes. Your email list does not. A practical guide to building an owned fan list starting from zero.
