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Release Strategy

Pre-release planning, release day checklists, post-release analytics, and everything in between for independent artists.

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Release Strategy
Music Marketing Checklist: 10 Things to Do Before Every Release
A release without a promotion plan is just uploading a file. Here are the 10 things every independent artist should do before every release — in priority order.
June 27, 2026 · 3 min read
Release Strategy
Pre-Save Campaigns for Musicians: Do They Actually Work in 2026?
Pre-save campaigns have been recommended for years. But do they actually move the needle for independent artists in 2026? Here is the honest answer with data.
June 27, 2026 · 3 min read