Music Marketing
Promotion strategies, release workflows, and growth tactics for independent artists without a label marketing budget.
10 articles
- Music Marketing
Feature.fm Alternative: What Artists Need Beyond Pre-Saves
Feature.fm is strong on pre-save campaigns. But music promotion in 2026 requires more than pre-saves. Here is what Feature.fm does not have and how Lynkify covers the gaps.
June 27, 2026 · 2 min read
- Music Marketing
What Happened to Songwhip? (And Why Your Smart Links Stopped Working)
Songwhip links stopped working and millions of artists were left with broken smart links overnight. Here is exactly what happened and how to migrate to a platform that will not shut down.
June 27, 2026 · 3 min read
- Music Marketing
How to Use Meta Pixel on Your Music Smart Links to Build Retargeting Audiences
Every fan who visits your smart link page is a potential retargeting audience. Here is how to add Meta Pixel to your Lynkify links and turn your promotion traffic into ad audiences.
June 27, 2026 · 3 min read
- Music Marketing
Linkfire Alternative: Is Linkfire Worth the Price for Independent Artists?
Linkfire starts at $20.80/month and is designed for label marketing teams. If you are an independent artist, here is whether it is worth the price — and what the alternatives offer.
June 27, 2026 · 2 min read
- Music Marketing
The Best Link in Bio Tools for Musicians in 2026 (Compared)
Every musician needs a link in bio page. Not every tool is built for music. Here is the 2026 comparison of the best options — with honest takes on who each one is actually for.
June 27, 2026 · 2 min read
- Music Marketing
What Is a Music Smart Link? Everything Artists Need to Know
A smart link is one of the most fundamental tools in modern music promotion. If you are posting separate Spotify and Apple Music links, you are working harder than you need to. Here is what smart links are and why every artist should use them.
June 27, 2026 · 3 min read
- Music Marketing
Linktree vs Lynkify for Musicians: An Honest Comparison
Linktree is the default choice for bio links. But for musicians, default is not always best. Here is a side-by-side comparison of every feature that actually matters for music promotion.
June 27, 2026 · 3 min read
- Music Marketing
Songwhip Is Gone: The 5 Best Songwhip Alternatives in 2026
Songwhip shut down and left millions of broken smart links. Here are the five best replacements — ranked honestly — and why Lynkify is the strongest long-term choice for independent artists.
June 27, 2026 · 3 min read
- Music Marketing
Why Your Spotify Followers Aren't Yours
Follower counts feel like ownership. They are not. Here is what you actually control as an artist.
June 26, 2026 · 1 min read
- Music Marketing
Why Artists Need Smart Links in 2026
Platform algorithms shift every quarter. Your link strategy should not. Here is why one link beats five platform URLs.
June 26, 2026 · 1 min read