How to Set Up a Pre-Save Campaign for Your Next Release

A pre-save campaign creates a runway of engaged listeners before your release date. Fans who pre-save are genuinely interested and likely to stream your music on day one — which matters for algorithm performance. Here is how to set up an effective pre-save campaign.

1. Set up your pre-save link before your release is live

Create your Lynkify smart link as soon as you have your distribution UPC and ISRC. Some platforms provide pre-save links immediately after submission. Your smart link can be set up in pre-save mode — displaying pre-save buttons for Spotify and Apple Music — before the streaming URLs are live. When your release goes live, update the smart link to point to the live streaming pages and it automatically transitions from pre-save to release page.

2. Promote the pre-save link 2-4 weeks before release

Start promoting your pre-save link 2-4 weeks before your release date. Use it consistently across your social media — not just once. Create a content series around the upcoming release: studio clips, lyric reveals, behind-the-scenes production content. Every piece of pre-release content should include a clear call to action directing fans to the pre-save smart link.

3. Email your existing fan list

Your current email subscribers are your warmest potential pre-savers. Send a dedicated pre-save announcement email with the smart link, release date, and what makes this release special. Send a reminder email in the 48 hours before release. Fans who receive two or three emails about an upcoming release have significantly higher conversion rates than those who receive one.

4. Combine pre-save with fan email capture

Add email capture to your pre-save smart link so you capture fan data while they pre-save. This is particularly valuable because a fan who pre-saves a release is demonstrating high intent — they are exactly the kind of subscriber you want on your email list. After the release, email these new subscribers to thank them, share streaming links, and invite them to your next campaign.

5. Pitch to Spotify editorial before release

Submit your upcoming release for Spotify editorial playlist consideration through Spotify for Artists between 7 and 28 days before release. This is separate from your pre-save campaign but complementary — editorial placement can dramatically amplify the reach of your pre-save marketing. Include your smart link URL in your pitch materials as the fan-facing promotion page.