Guides

Analytics

Understand your traffic sources, fan locations, platform preferences, and what is driving engagement across every link and page.

2 guides

All Guides Blog Help Glossary Changelog Case studies Newsroom Newsletter

All Analytics Artist Branding Audience Ownership Bio Pages Direct To Fan Email Marketing Fan CRM Fan Engagement Independent Artists Music Industry Music Marketing Podcast Growth Release Strategy Smart Links Streaming Platforms

Analytics
How to Track Where Your Fans Come From With UTM Parameters
UTM tracking tells you which of your promotions actually drive fans to your music. Learn how to set up and use UTM parameters with your Lynkify smart links.
June 27, 2026 · 2 min read
Analytics
How to Read Your Smart Link Analytics
Your Lynkify Analytics dashboard tells you which streaming platforms your fans prefer, where your traffic is coming from, and how your campaigns are performing. Here is how to read it.
June 27, 2026 · 2 min read