Guides
Release Strategy
Pre-release planning, release day checklists, post-release analytics, and everything in between for independent artists.
3 guides
- Release Strategy
What To Do Before Releasing a Song: 10-Step Pre-Release Checklist
The week before your release is the most important promotional window. Most artists miss it by not preparing early enough. This pre-release checklist covers everything you need to do.
June 27, 2026 · 2 min read
- Release Strategy
How to Set Up a Pre-Save Campaign for Your Next Release
Pre-save campaigns build listener momentum before your release even drops. Learn how to set one up, promote it effectively, and what to expect in terms of results.
June 27, 2026 · 2 min read
- Release Strategy
Release Day Marketing Checklist for Independent Artists
A complete checklist for the 48 hours before and after your release drops — so nothing important falls through the cracks on the most important day of your release cycle.
June 27, 2026 · 2 min read