Glossary
Music marketing terms,
defined clearly.
Clear definitions for smart links, fan CRM, release marketing, and creator economy terms.
2 terms starting with “U”
- Glossary
UPC
Universal Product Code — the barcode identifier assigned to a music release (album, EP, or single) used by distributors, retailers, and streaming platforms to identify the overall product.
- Glossary
UTM Tracking
UTM parameters are short codes added to the end of URLs that tell analytics tools exactly where a click came from — which social post, email, or campaign drove traffic to your smart link or page.