Music marketing terms,
defined clearly.
Clear definitions for smart links, fan CRM, release marketing, and creator economy terms.
4 terms starting with “D”
- Glossary
DSP
Digital Streaming Platform — any service that delivers music or audio to listeners via the internet, including Spotify, Apple Music, Amazon Music, YouTube Music, and Tidal.
- Glossary
Direct-to-Fan Marketing
A music marketing strategy where artists communicate with and sell to fans directly — through email, owned websites, and direct channels — without relying on streaming platforms or social media algorithms as intermediaries.
- Glossary
Discover Weekly
Discover Weekly is a personalized Spotify playlist updated every Monday that uses machine learning to recommend music the listener has not heard before, based on their listening history and tastes.
- Glossary
Double Opt-In
Double opt-in is an email subscription process that requires a new subscriber to confirm their email address by clicking a link in a confirmation email before being added to the fan list.