Glossary
Music marketing terms,
defined clearly.
Clear definitions for smart links, fan CRM, release marketing, and creator economy terms.
3 terms starting with “C”
- Glossary
Call to Action
A call to action (CTA) is a prompt that directs a fan to take a specific next step — 'Stream now,' 'Join my email list,' 'Pre-save the album' — used across smart links, bio pages, and social media.
- Glossary
Conversion Rate
In music marketing, conversion rate is the percentage of visitors to a smart link or bio page who complete a desired action — clicking through to a streaming platform, capturing their email, or pre-saving a release.
- Glossary
Custom Domain
A custom domain lets artists use their own URL (e.g., links.artistname.com) for their Lynkify smart links and bio pages instead of the default lynkify.in domain.