Music marketing terms,
defined clearly.
Clear definitions for smart links, fan CRM, release marketing, and creator economy terms.
4 terms starting with “P”
- Glossary
Performing Rights Organization
A Performing Rights Organization (PRO) is a collection society that licenses and collects royalties for the public performance of musical compositions — on radio, in venues, on streaming platforms, and in public spaces.
- Glossary
Playlist Pitching
Playlist pitching is the process of submitting unreleased or newly released music to editorial playlist curators at Spotify, Apple Music, and other platforms, or to independent playlist curators, in hopes of getting the track added to a playlist.
- Glossary
Podcast Hub
A Podcast Hub is a dedicated landing page for a podcast that shows all episodes, links to every podcast platform, and captures listener emails — the podcast equivalent of a music artist's bio page.
- Glossary
Pre-Save Campaign
A pre-save campaign lets fans save an unreleased song or album to their Spotify or Apple Music library before the official release date, building momentum and boosting first-day streaming numbers.