Glossary
Music marketing terms,
defined clearly.
Clear definitions for smart links, fan CRM, release marketing, and creator economy terms.
3 terms starting with “F”
- Glossary
Fan CRM
A Fan CRM (Customer Relationship Management) is a database that stores information about an artist's fans — email addresses, locations, sources, and engagement history — that the artist owns and controls.
- Glossary
Fanbase
A fanbase is the collective group of people who actively follow, support, and engage with an artist's music — ranging from casual listeners on streaming platforms to dedicated fans on owned channels like email lists.
- Glossary
First-Party Data
Information collected directly from fans with their consent — email addresses, locations, and engagement data that the artist owns, as opposed to data owned by Spotify, Instagram, or other platforms.