Music marketing terms,
defined clearly.
Clear definitions for smart links, fan CRM, release marketing, and creator economy terms.
43 terms
- Glossary
Music Publishing
Music publishing is the business of managing, licensing, and collecting royalties for musical compositions (songs as written works), as distinct from master recordings (the specific recorded version of a song).
- Glossary
Open Rate
Open rate is the percentage of email subscribers who opened a specific email campaign — a key metric for measuring how engaged your fan list is and whether your subject lines are effective.
- Glossary
Performing Rights Organization
A Performing Rights Organization (PRO) is a collection society that licenses and collects royalties for the public performance of musical compositions — on radio, in venues, on streaming platforms, and in public spaces.
- Glossary
Playlist Pitching
Playlist pitching is the process of submitting unreleased or newly released music to editorial playlist curators at Spotify, Apple Music, and other platforms, or to independent playlist curators, in hopes of getting the track added to a playlist.
- Glossary
Podcast Hub
A Podcast Hub is a dedicated landing page for a podcast that shows all episodes, links to every podcast platform, and captures listener emails — the podcast equivalent of a music artist's bio page.
- Glossary
Pre-Save Campaign
A pre-save campaign lets fans save an unreleased song or album to their Spotify or Apple Music library before the official release date, building momentum and boosting first-day streaming numbers.
- Glossary
RSS Feed
An RSS feed is a standardized web format that podcasts and content publishers use to distribute content to podcast apps and aggregators — Apple Podcasts, Spotify, Pocket Casts, and others — from a single source.
- Glossary
Release Radar
Release Radar is a personalized Spotify playlist updated every Friday that automatically includes new music from artists a listener follows, as well as algorithmic recommendations based on their listening history.
- Glossary
Retargeting
Retargeting (also called remarketing) is an advertising technique that shows ads specifically to people who have previously visited your smart link or bio page but did not take a desired action like following you or joining your email list.
- Glossary
Smart Link
A single URL that automatically routes music fans to their preferred streaming platform — Spotify, Apple Music, YouTube Music, and more — from one shared link.
- Glossary
Social Proof
Social proof in music marketing is evidence that other people value an artist — stream counts, press mentions, waitlist numbers, fan testimonials, and platform stats — that makes new fans and industry contacts more confident to engage.
- Glossary
Spotify for Artists
Spotify for Artists is a free dashboard for musicians that provides streaming analytics, fan demographics, playlist pitching tools, and profile management tools on the Spotify platform.
- Glossary
Streaming Royalties
Streaming royalties are the payments made to artists, songwriters, and rights holders each time a song is played on a digital streaming platform.
- Glossary
Sync Licensing
Sync licensing is the legal agreement that allows a music recording to be used in visual media — film, TV shows, commercials, video games, and YouTube videos — in exchange for an upfront sync fee and ongoing royalties.
- Glossary
Traffic Source
A traffic source is the origin of a visit to your smart link or bio page — for example, Instagram, TikTok, email, Google Search, or a press article — which tells you where your promotion is working.
- Glossary
UPC
Universal Product Code — the barcode identifier assigned to a music release (album, EP, or single) used by distributors, retailers, and streaming platforms to identify the overall product.
- Glossary
UTM Tracking
UTM parameters are short codes added to the end of URLs that tell analytics tools exactly where a click came from — which social post, email, or campaign drove traffic to your smart link or page.
- Glossary
Verified Fan
A verified fan is a subscriber who has confirmed their email address through a double opt-in process, indicating genuine interest and ensuring the email address is valid and deliverable.
- Glossary
Workspace
In Lynkify, a Workspace is the container for one artist's or creator's entire Lynkify presence — including all their smart links, bio pages, fan data, analytics, and billing.